WHY A FACEBOOK BUSINESS PAGE?
A Facebook Business Page is a dedicated page to advertise and highlight your business. You can think of it as a storefront. It has specific features, abilities and uses that are unlike using your personal profile or a group.
Have you noticed that when you go to some websites, stores, Facebook business pages that something about them seems uniform? That even if you are not in the store, you see a colour or a symbol and it reminds you of that store? A tagline? That is branding.
So now your Facebook Page is created but you want to create a “buzz” and get your page known. The first thing you need to decide is what types of posts fit your Page.
So now you have your page, and you are posting, what else can you do with your Business Page?
Once you have started posting and gathered a bit of a following you can start looking at your insights to gain a better understanding of what works and what doesn’t.